Alright beauty pros, let’s talk goals. Not just the "I want to stay fully booked" kind of goals, but the "let's get specific, crush it, and keep leveling up" kind of goals. Whether you’re a solopreneur stylist, nail artist, or spa owner, setting the right goals is like giving your business a killer makeover. It’s what keeps you growing, thriving, and knowing exactly where you’re headed.
In this post, we’ll break down how to set goals that actually mean something, track your progress without feeling like you’re glued to spreadsheets, and tweak those goals as you—and your business—glow up.
Tip #1: How to Set SMART Goals for Your Business 🎯
The first thing to know about goals is that vague goals are like vague haircuts—nobody wins. If you’re going to set a goal, make sure it’s SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). Why? Because when you have a clear path, you’re way more likely to actually get there.
Here’s a quick breakdown:
Specific: “I want more clients” is not specific. “I want to gain 10 new clients by the end of the year” is specific.
Measurable: You need to track your progress. Whether it's more appointments or increased revenue, find a number to work toward.
Achievable: Be ambitious, but realistic. Gaining 50 clients in a month? Maybe not. Gaining 5 solid new ones? Totally doable.
Relevant: Make sure your goals align with what you actually want for your business. If retail sales aren’t your thing, don’t focus on that just because everyone else is.
Time-bound: Give yourself a deadline. Goals without deadlines are just dreams.
Example Goal: “I will increase my online bookings by 20% in the next 3 months using targeted social media promotions and referral discounts.”
Question to Consider: What’s one specific area of your business you want to improve? Could it be boosting retail sales, booking more color clients, or increasing your social media following?
Tip #2: Tools and Methods for Tracking Your Progress 📈
Tracking your progress can be as satisfying as a fresh set of nails (gel, of course). But you don’t need a degree in finance to keep tabs on how you’re doing. Here are some easy ways to track your success without feeling like you need a whole accounting team:
Digital Tools: Tools like BeautiBook, QuickBooks, and even Google Sheets are great for keeping track of client growth, revenue, and appointments.
Client Feedback: Want to know if you’re hitting your customer service goals? Ask your clients! Simple follow-up surveys or social media polls can give you instant feedback.
Visual Trackers: Sometimes seeing your progress visually makes a difference. Use a whiteboard, wall calendar, or bullet journal to chart your progress in real-time. There’s something satisfying about marking off each little milestone!
Pro Tip: If you’re not tracking your numbers regularly, you’re just guessing at what’s working. Make it part of your routine to check in on your progress monthly.
Tip #3: Adjusting Goals as Your Business Grows 🚀
Growth isn’t always a straight line—it’s more of a wild rollercoaster ride. The goals you set at the start of the year might need tweaking halfway through. That’s totally okay. In fact, it’s more than okay—it’s smart. Adjusting your goals doesn’t mean you’re failing; it means you’re adapting.
Here’s when you should think about adjusting:
When You’re Crushing It: If you hit a goal way earlier than expected, don’t just sit back and celebrate—set a bigger goal!
When You’re Struggling: If you’re not making the progress you expected, break your goal into smaller, bite-sized chunks. Maybe that 20% client growth goal becomes 10%, and that’s still a win.
When Your Business Changes: Did you just add a new service? Maybe a bunch of your clients are asking for something you don’t offer (yet). Adjust your goals to reflect those shifts in your business.
Personal Example: We have a member that set a goal to increase her retail product sales by 15%, but halfway through, she realized her clients were more interested in booking skincare treatments. She shifted her focus to building up her skincare service bookings instead—and it paid off big time.
Tip #4: Keep Your Goals Fun (Seriously) 🎉
Who said goals had to be boring? Turn goal-setting into a fun, creative process. Reward yourself when you hit a milestone. For example:
Hit your client retention goal? Treat yourself to that new pair of shears or those fancy salon chairs you’ve been eyeing.
Reach a revenue milestone? Plan a weekend getaway or a spa day to celebrate.
Fun Idea: Involve your team (if you have one) or your clients in the goal-setting process! Set a fun challenge, like offering a free service to whoever refers the most clients in a month. It keeps everyone engaged and working toward something exciting.
Question to Consider: What’s a fun way you can reward yourself or your clients for hitting those goals?
Wrapping It Up: You’ve Got This!
Setting and measuring goals doesn’t have to feel like a chore. In fact, it should be something you’re excited about because it’s the roadmap to growing your beauty business. Whether you’re aiming for more clients, higher revenue, or just want to level up your skills, setting SMART goals and tracking your progress is key to staying on track.
Final Thought: Growth isn’t just about hitting goals—it’s about learning, adjusting, and continuing to improve. So go ahead, set those goals, crush them, and celebrate every victory, big or small.
Ready to start goal-setting? Drop a comment with your top goal for the next quarter and let’s cheer each other on!
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